Rosemary is marketing campaign design and media planning. Rosemary builds upon well-founded many-valued logic methodology, managing uncertainty in targeting, objectives and constraints, while optimizing the out outcome of marketing campaigns.

Rosemary includes reinforced social media marketing (RSMM), and provides budget and ROI optimization involving decision support based on logical rigour and accuracy in information ontology.

Rosemary also refines and enriches the AIDA funnel model for marketing campaigns.